Our aim is to raise awareness of the systemic failure of the corporate media to report the world honestly and accurately. We encourage readers to challenge the journalists, editors and media managers who set news agendas that traditionally reflect elite interests. Any improved performance resulting from this public pressure, while important, is always likely to be marginal. So we also hope to encourage the creation of non-corporate media – good examples are Democracy Now!, The Real News Network and ZNet – that offer genuine alternatives to the corporate mainstream.
Fundamentally, our goal is to reduce human and animal suffering wherever it occurs.