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Irony and manufacturing....Nike exchange

 
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Michael Hardiman



Joined: 19 Jan 2004
Posts: 110

Post Post subject: Irony and manufacturing....Nike exchange Reply with quote

Johan Peretti sent $50 and requested the word Sweatshop by stitched onto his Nike Trainers after seeing an offer made by the company whereby buyers could personalize their trainers.
From: "Personalize, NIKE iD" nikeid_personalize@nike.com
To: "'Jonah H. Peretti'" email@an.edu
Subject: RE: Your NIKE iD order o16468000



Your NIKE iD order was cancelled for one or more of the following
reasons:
1) Your Personal iD contains another party's trademark or other
intellectual property
2) Your Personal iD contains the name of an athlete or team we do not
have the legal right to use
3) Your Personal iD was left blank. Did you not want any
personalization?
4) Your Personal iD contains profanity or inappropriate slang, and
besides, your mother would slap us.



If you wish to reorder your NIKE iD product with a new personalization,
please visit us again at www.nike.com



Thank you, NIKE iD



From: "Jonah H. Peretti" email@an.edu
To: "Personalize, NIKE iD" nikeid_personalize@nike.com
Subject: RE: Your NIKE iD order o16468000



Greetings,
My order was canceled but my personal NIKE iD does not violate any of
the criteria outlined in your message. The Personal iD on my
custom ZOOM XC USA running shoes was the word "sweatshop."



Sweatshop is not:
1) another's party's trademark,
2) the name of an athlete,
3) blank, or
4) profanity.



I choose the iD because I wanted to remember the toil and labor of the children that made my shoes. Could you please ship them to me immediately.



Thanks and Happy New Year, Jonah Peretti



From: "Personalize, NIKE iD" nikeid_personalize@nike.com
To: "'Jonah H. Peretti'" email@an.edu
Subject: RE: Your NIKE iD order o16468000



Dear NIKE iD Customer,



Your NIKE iD order was cancelled because the iD you have chosen contains, as stated in the previous e-mail correspondence, "inappropriate slang". If you wish to reorder your NIKE iD product with a new personalization please visit us again at nike.com



Thank you, NIKE iD



From: "Jonah H. Peretti" email@an.edu
To: "Personalize, NIKE iD" nikeid_personalize@nike.com
Subject: RE: Your NIKE iD order o16468000



Dear NIKE iD,



Thank you for your quick response to my inquiry about my custom ZOOM XC USA running shoes. Although I commend you for your prompt customer service, I disagree with the claim that my personal iD was inappropriate slang. After consulting Webster's Dictionary, I discovered that "sweatshop" is in fact part of standard English, and not slang. The word means: "a shop or factory in which workers are employed for long hours at low wages and under unhealthy conditions" and its origin dates from 1892. So my personal iD does meet the criteria detailed in your first email.



Your web site advertises that the NIKE iD program is "about freedom to choose and freedom to express who you are." I share Nike's love of freedom and personal expression. The site also says that "If you want it done right...build it yourself." I was thrilled to be able to build my own shoes, and my personal iD was offered as a small token of appreciation for the sweatshop workers poised to help me realize my
vision. I hope that you will value my freedom of expression and reconsider your decision to reject my order.



Thank you, Jonah Peretti



From: "Personalize, NIKE iD" nikeid_personalize@nike.com
To: "'Jonah H. Peretti'" email@an.edu
Subject: RE: Your NIKE iD order o16468000



Dear NIKE iD Customer,



Regarding the rules for personalization it also states on the NIKE iD web site that "Nike reserves the right to cancel any personal iD up to 24 hours after it has been submitted". In addition, it further explains: "While we honor most personal iDs, we cannot honor every one.



Some may be (or contain) other's trademarks, or the names of certain professional sports teams, athletes or celebrities that Nike does not have the right to use. Others may contain material that we consider inappropriate or simply do not want to place on our products.
Unfortunately, at times this obliges us to decline personal iDs that may otherwise seem unobjectionable. In any event, we will let you know if we decline your personal iD, and we will offer you the chance to submit another." With these rules in mind, we cannot accept your order as submitted. If you wish to reorder your NIKE iD product with a new personalization please visit us again at www.nike.com



Thank you, NIKE iD



From: "Jonah H. Peretti" email@an.edu
To: "Personalize, NIKE iD" nikeid_personalize@nike.com
Subject: RE: Your NIKE iD order o16468000



Dear NIKE iD,
Thank you for the time and energy you have spent on my request. I have decided to order the shoes with a different iD, but I would like to make one small request. Could you please send me a color snapshot of the ten-year-old Vietnamese girl who makes my shoes?



Thanks,
Jonah Peretti
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Michael Hardiman
Wed Mar 10, 2004 6:57 pm
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joe emersberger



Joined: 24 Jan 2004
Posts: 513
Location: Windsor, Onatrio, Canada

Post Post subject: Reply with quote

Great job. If I were you I forward this along to Michael Moore. Seems to me like the kind of campaign he might expand upon with really embarrassing results for Nike.
Fri Mar 12, 2004 3:02 am
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CelticMist



Joined: 14 May 2004
Posts: 25
Location: Canary Islands

Post Post subject: Reply with quote

That's incredible!

If I hadnīt read it personally, I donīt know if I would have believed it.

Now I know why I never liked NIKE.

I'm going to try it out myself! Just have to think of an "unsuitable" ID.
Sat May 15, 2004 2:58 am
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